Hey guys, the past several months have been a big ride for me… and that’s good for you because what I’ve been working on will benefit YOU in a huge way .
I’ve been doing a complete overhaul of a software program of mine. Why the overhaul and total reconstruction? Because technology changes, and I don’t want to be stuck in the dust watching others build their businesses while I sit back and wonder what went wrong.
Instead, I want to stay a couple steps AHEAD of other marketers. And if you’re personally not thinking this way, then you too need to change some of your future business outlook.
The total reconstruction of the software from the ground-up was well worth the time and money. The results I’ve personally been seeing, as well as some others, have been awesome!
In fact, I put my brother to test. I’m sure you know Brad (creator of SEO Elite, Keyword Elite, and Affiliate Elite), so you know that he’s been marketing for a while now… and knows how to build a responsive list of subscribers.
Anyway, I asked Brad to run a test on his SEOElite.com site for me. He switched from a standard opt-in box to an InstantPopOver opt-in. That’s all…
He didn’t change anything else. The letter was the exactly same, the price was the same, the traffic was the usual traffic. It was a straight up comparison, which is exactly what I wanted.
He jumped from around 55 opt-ins a day to an average of 193 per day! That’s a 351% increase in opt-in subscribers by simply making a 5-minute change in his marketing. All he did was start using my newly revamped software, InstantPopOver v3.0. Nothing else…

I’ve created a short video for you that will hopefully show you just how powerful the new software can be for you, and how easy it is to use despite all of the added options and functionality.
In the video, you’ll notice that there are tons of different features and styles, so this isn’t just a one-feature or one-style software. If you can think of a style and feature, we’ve created it and added it to the program! ;-) Check out the video below… 
(if the video doesn’t play, CLICK THIS LINK to play video)
We’re finishing some final tweeks with the software before we release it in a few days. So for now, watch the video and then be sure to check out some of the real-life results that you can expect to see once you start using the NEW InstantPopOver.
*Hint* Behind the scenes, we had some recent beta testers of the software. And after as little as 24 hours, MANY were seeing amazing results! You can see these results at the same video link below…
I hope you’re as excited as I am, because this is really going to bring a completely new spin to list building and email marketing. It’s going to do wonders to my own personal online business, and I think you’ll quickly see how it can help do the same for yours too!
That’s it for now. I’ll be in touch soon with more details about the release of the software, and how you can get your own copy. Be sure to post your comments about anything you’d like answers to or want to discuss.
Talk to you soon,
Matt Callen
P.S. Feel free to sign up at the top right hand side of this page to get a 30 minute headstart on owning Instant PopOver when it’s finished.





Access
Does the code created by your tool affect search engine rankings? Can we see how the code looks like on a sample page that uses InstantPopOver?
Comment by Ben — January 22, 2008 @ 4:28 pm
Great piece of software here. I’ve used popups before and other similar list-building methods, but the ones I used were always “clanky” and hard to customize. After watching the video, it looks like this one is exactly what I need. I know I can always trust the “Callen brothers”.
Jay
Comment by Jay — January 22, 2008 @ 4:28 pm
Ben,
The code definitely DOES NOT affect or harm search engine rankings. We’ve tested this and use it on OUR own sites, so that’s one of the first things we wanted to be certain of before adding the code ourselves. Since we put SEO near the very top of our marketing strategies, this was an important issue we wanted to check out in the beginning.
Comment by Matt Callen — January 22, 2008 @ 4:33 pm
Hi,
Looks like another fine program, hopefully affordable.
thanks
steve
Comment by steve — January 22, 2008 @ 6:14 pm
Hi Matt
Looks like a great versatile product and I’m looking forward to the launch.
Will you have an affiliate program for it?
Also, does it have the option of adding audio to it? Or is that a later version?
Ray
your-traffic-booster.com/
Comment by Ray — January 22, 2008 @ 6:48 pm
Ray - yep we’ll have an affiliate program built into the members area once we get the launch going next week.
About the audio question… you can add audio, video, images, text, html, whatever you want to the popovers. There’s absolutely NO limit on what you can put in your popovers…it’s totally up to you as the end-user.
Hope this helps,
Matt
Comment by Matt Callen — January 22, 2008 @ 7:19 pm
Hi, The video is very impressive but I’m a newcomer to web sites and don’t know just exactly how user friendly the new program would be for me. Before I sign up, I really need to know what kind of dollars we are talking about if I were to make a purchase. Thanks for your response. Carol
Comment by Carol Hoard — January 22, 2008 @ 7:57 pm
Hi Matt
Thanks for the email. I have just about to sign up for the email.
Been using your software and highly respect what you and brother are doing for us ordinary guys out there.
Claude
http://www.blogging4thefuture.com
Comment by Claude Fullinfaw — January 22, 2008 @ 9:08 pm
Hey Matt,
Looks like you’ve got yet another great tool for us get our hands on. I’ve already got some great ideas for using the software with my business. I just started building my list about 4 months ago, so I’m sure I’ll be able to increase the amount of opt-ins… hopefully as much as your brother did!
Thanks man!!
Ty
Comment by Tyler — January 22, 2008 @ 9:13 pm
Matt,
This looks great! I can’t wait to use it myself.
I hope you can make this affordable for all of us.
As always, keep up the great work.
Melissa
Comment by Melissa — January 22, 2008 @ 9:21 pm
Looks very enticing.
I noted that you mentioned videos will be able to be integrated into IPO.
Will CBSqueeze Videos be able to integrate directly?
Thanks… Art
Comment by Art Lane — January 22, 2008 @ 10:02 pm
Count me in!
Thanks for the demo
Comment by Tony — January 22, 2008 @ 10:04 pm
I am eager to know what kind of effects it would have on my business!
Comment by Davion | Secrets Of Affiliate Marketing — January 23, 2008 @ 3:26 am
Thanks Matt - the InstantPopover looks brilliant!
Where do I sign up!
This will bring a whole new dimension to our marketing - thankyou!!
All the best,
Terri
Comment by Terri Cooper — January 23, 2008 @ 6:34 am
Looks interesting - seems to almagamte the features from a variety of different popup programs out there into one.
Looks interesting providing it isn’t over-priced for what it is.
Jason
sitesalary.com
Comment by Jason Green — January 23, 2008 @ 6:52 am
I currently use aweber to get optins by displaying a popover optin box. DO I still need aweber to store my leads and use their autoresponder? Other than being a popup does your software replace any of these features (autoresponder, lead storage etc.?
Comment by Keith Junor — January 23, 2008 @ 11:40 am
Hi Matt,
Instant Popover as shown on video looks really
a very handy software.
I’d be pleased to know if it works well with Vista
all editions?
Hope price would be friendly
Best regards
w3matic.biz
Comment by gerard philippe — January 23, 2008 @ 12:32 pm
Looks quite interesting. If it really elevates the subscription ratio then really its worth!
Comment by Streaming Video Software — January 23, 2008 @ 12:50 pm
Keith -
You’ll still need to use Aweber or your choice of an autoresponder service to store the leads and send out the follow-ups. Instant PopOver is designed to help INCREASE the opt-in rates, attention of your visitors, and in turn bring in more leads and prospective buyers. So far, everyone that has beta tested the software has seen increases in their opt-in rates, so I think the results speak for themselves.
Comment by Matt Callen — January 23, 2008 @ 1:29 pm
Gerard -
We’ve tested Instant PopOver on all Windows OS from Windows 98 to the present (Vista versions), and it works just fine. If for some reason, there’s any minor bugs, we’ll get updates out asap like I do with all of our other software programs.
- Matt
Comment by Matt Callen — January 23, 2008 @ 1:32 pm
Hey cool presentation. I always find your software ingenious and know this one will definitely be popular with everyone. Thanks!
Comment by Tali bargains — January 23, 2008 @ 1:32 pm
Another awesome internet marketing tool from Matt Callen! The presentation was great,clear and concise! Keep up the good work! I would love to win a copy of this software or hope that you have an affiliate program for it!
Comment by Mark Waite — January 24, 2008 @ 12:53 pm
Looks great! Last peel away deal I bought did not work on all computers. What a waste. I hope that yours is better!
Comment by Bob — January 24, 2008 @ 2:10 pm
Great idea Ijust haven’t had the dough to buy it. I understand it definitely works and I will be getting it in Feb/08.
Cheers,
Robert
homesatellitenow.com
shopwithbobnow.com
Comment by Robert W. Billings Jr. — January 24, 2008 @ 6:27 pm
Yes, but will it work on Wordpress blogs? A lot of the current crop of popovers simply cannot be used with wordpress (without a lot of playing around). Perhaps it’s a PHP issue? Would love it work with semiologic theme!
Comment by MarketingCrazy — January 25, 2008 @ 7:04 am
Hi - YES, they should work on Wordpress blogs. It’s just a matter of where you place the popover code since it uses templates such as header, index, and footer. But it will work if you place the code in the right pages (where your
tags are and where your tag is).Cheers,
Matt
Comment by Matt Callen — January 25, 2008 @ 9:39 am
this product sounds really great…. i cant wait to try it
Comment by mr vester — January 25, 2008 @ 1:08 pm
Hi Matt,
I would use your pop-over software as a
PRESS - RELEASE !!
and have a clickable link on it to a video
(the top video on my site) informing everyone how
to get redd of all the viruses, pathogens, fungi,
parasites & toxins in the body and prevent epide-
mics. Not for money, just humanitarian effort.
I watch your inventions with pure delight, but have not the foggiest idea to follow it. So i would need a finished one with those details al-
ready in it. My suggestion is herewith, that you
consider the rest of us, who is not computer whizz
the old folks, barely able to catch up; include
service. ( not just a product) you genius!
Comment by Mil Brad — January 25, 2008 @ 1:43 pm
This looks like a great piece of software. Can’t wait until it goes live.
–Ralph
Comment by Find A Home Business — January 26, 2008 @ 5:45 pm
Hi Matt,
Looks like a great product with several features that you could combine into the same website. You could use it to build your opt in list by giving away something free. It could be three different items that you were testing or it could be the same giveaway item marketed in three slightly different ways. You could have the main web page set up as a peeling AD, then have a float in AD come in after they have been on your page for a bit. Then give them a last chance offer on the exit popover.
Combining this with HyperVRE, Affiliate Elite,keyword elite and SEO Elite, you could use the combination of Affiliate elite and keyword elite build long tail keywords to get ideas to create niche websites that compliment profitable products that you find with affiliate elite. Then build your website combining HyperVRE and with the techniques in SEO elite and using strategic popovers. With all that I believe you could build a combination of organic and ppc traffic to your website, to build a huge list in a nintey day period to over 10,000 to be able to market to them using an autoresponder and realisticly build and income to $10,000 a month and growing. Using this combination I think will open the flood gates to an incredible income stream.
Jeff
Comment by Jeff — January 27, 2008 @ 11:32 am
The video is very impressive but I’m a newcomer to web sites and don’t know just exactly how user friendly the new program would be for me.
Comment by Gheorghe — January 28, 2008 @ 8:12 am
Looks like this is and will be very handy will it be cost friendly aswell.
Comment by Maria — January 29, 2008 @ 1:34 pm