So
assuming you have built your list of targeted prospects - all
interested in investing their time into reading your free information
and possibly checking out what other services you have to offer
– how are you supposed to actually profit from your list? That’s basically what we all want to know how
to do, right?
“The money’s in the list.” I think I’ve heard that quote about a gazillion
times! Not that I’m tired
of hearing it, because it’s short and sweet, and really gets to
the point. And what’s so powerful about that quote is
that IT’S TRUE.
If the money’s in the list, how do I manage to squeeze
it out and get a little bit of it myself? You want to know what to do next - like send free content... then
the next message, mix in an ad, etc... basically how to profit
from the list, right?
It's really quite
simple. Help them profit.
Sounds cliché but it's true. Research your market, and
spend some time learning everything you can about the 'passion'
of your list. Then share that info w/ them. Don't ram it down
their throats, but simply 'share' it with them.
That's how to profit from it.
Some people get it all wrong by sending
some free content, and then the next email is a slimy pitch...
that's not going to work. Honestly
get involved w/ the topic and send them interesting stuff about
it. Review some of the other products in your market, cite the pros
and cons of buying into it... give your thoughts and then either
recommend it or say stay away from it.
What makes me cringe is when I get some email offers
from newbies or others that just don't get it... they send these
email pitches that reveal the fact that they don’t care at all
about the well being or success of the person receiving it.
People can tell when they're being sold and when you're
sending them an offer simply because it will make you money. They
can smell it from a mile away and it immediately makes them put
their guard up and not trust a word in your email.
Just treat them like a friend and share
different bits of info and make recommendations as you come across
them. Send your list valuable, quality information.
Slip in an ad on occasion and track the results.
You’ll always get the “un-subscribers”, but don’t fret
it. Those worried about
losing subscribers shouldn't. Keep building relationships with the subscribers
that you still have.
There's
lots of ways to approach it, I'm just trying to help you with
the mindset portion of it, because there really isn't a formula
to follow. Some people are looking for the formula, like... send 3 content
messages, then 1 pitch... wait 2 days then send another pitch
followed by 3 all content messages, blah blah blah... And you'll
never have success like that.
One of the points I want to make is that there are many
e-books and other sources that talk about how to build the list
and the importance of the list but very few that continue give
you a proven formula that works every time.
The closest I’ve gotten to finding that formula is by
simply following the idea “Helping them profit will help me
profit.” Respect your subscribers and they will return
the favor – guaranteed.
Just simply share your research and knowledge with your
list and only recommend top-notch goods and services that you've
personally checked out and that you honestly believe will help
your prospect.
Do that and your list will make you
money…and Lots of It!
